Social Media is one of the hottest forms of marketing right now through channels such as Facebook and Instagram, among others.
Social media provides a near-direct avenue for reaching the masses, but it most certainly isn’t a simple or easy thing to achieve saturation, especially when we’re talking about millions of followers. It’s quite clear that multi-million dollar businesses can be built on the backs of wildly-popular social media channels and platforms.
However, getting that saturation is a frustrating process. Obviously, it doesn’t happen overnight. There are a few things that should be done when it comes to gaining attention through a variety of social media channels.
- Find your voice: decide what your message is going to be and stick to it. Don’t try to be everything to everyone. Make a decision and stay committed to it. Whether it’s a topic, idea, niche, business or something else, do your best not to waver.
- Be real and be yourself: people can see through those that try to put up a front on social media channels. Don’t try to be something that you’re not. Be real and be yourself. It will resonate with people.
- Deliver value no matter what: Regardless of who you are and what you’re trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you’ll reach that proverbial tipping point when it comes to exploding your fans or followers.
- Constantly engage with others: many of the social media superstars I’ve spoken to have said that, in the beginning, they followed the popular profiles and constantly commented, shared and engaged with others. Not just on their own profiles, but by directly commenting on photos and engaging in conversations on other feeds.