{"id":87,"date":"2022-02-14T15:50:36","date_gmt":"2022-02-14T15:50:36","guid":{"rendered":"https:\/\/www.jmccranie.com\/WEB\/?page_id=87"},"modified":"2022-02-23T14:59:16","modified_gmt":"2022-02-23T14:59:16","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/www.jmccranie.com\/WEB\/content-strategy\/","title":{"rendered":"Content Strategy"},"content":{"rendered":"

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Content Strategy<\/h1>\n

What is a content strategy?<\/h2>\n

Content strategy is the high-level planning, execution, promotion, and on-going management of the content lifecycle to support key business initiatives. Essentially, it\u2019s your brand\u2019s game plan for driving traffic, leads, engagement, sales, and other business outcomes through content. When executed well, content strategy is one of the most important components of your\u00a0<\/span>marketing strategy.<\/p>\n

But, it takes time and money to create great content. So whether you outsource blog posts or develop videos in-house, it\u2019s critical to have a well-organized plan to get the outcomes you want. Your strategy is a playbook that drives action and insight. And like a playbook, it covers a lot.<\/p>\n

Your content strategy defines:<\/p>\n